American Samoa How did fashion develop?

American Samoa is an island territory of the United States and bears influences of Polynesian culture. As fashion developed in American Samoa, both local culture and American influences played an important role. Traditional Polynesian clothing is still widely used in American Samoa. These clothes are usually handmade and are often decorated with hand embroidery and floral patterns. Skirts called lavalava, made of a thick fabric called canvas, are worn by men and women. Additionally, siapo, a black fabric used at special events and usually handmade, is also an important traditional dress. However, along with American culture and influences, modern fashion also began to develop in American Samoa. With the entry of American clothing brands and retailers into the island region, American style clothing and trends have gained popularity. Western-style clothing, such as sportswear, jeans and T-shirts, is more common among young people. The fashion industry in American Samoa is also heavily supported by local designers and craft makers. These designers highlight local culture and craftsmanship by making modern interpretations of traditional clothes. They also incorporate American influences into their designs, creating unique and contemporary pieces. Fashion in American Samoa has a unique blend of both traditional and modern styles. The combination of local culture and American influences has brought diversity and richness to the fashion scene in the island region.



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